Many friends often ask a question, why don’t search engines update my website? At that time, the most I replied was that search engines were unstable and adjusted. One of my best friends said that he has never seen a search engine stable. If he can't answer, don't take the search engine unstable. This sentence gave me a great shock. When I replied to a friend’s question this time, I went to read their website carefully and found some problems:

1. The big flash picture on the homepage.

In order to pursue fashion, some websites put a large flash picture on the homepage of the website, which looks beautiful, but this picture is not conducive to inclusion, because search engines are not sensitive to pictures. Chen Zhongping generally recommends to modify pictures. It’s good to add a picture description, use ALT- instead of attributes, because search engines can grab the picture description.

2. Many pictures on the website.

Chen Zhongping once saw a website. The homepage is from top to bottom, left to back, and full of pictures. Even if you can publish 10 original articles every day, you can only see dozens of texts being updated on the homepage. At the same time, the website has the number of the plug-in displayed on the homepage, so you can hardly see the updated content on the homepage. If there is no good update, not only the search engine does not like it, but the tourists will not like it.

The solution is to reduce pictures and use more text. Some websites have difficulties in updating content due to industry restrictions. Then add an information channel with website-related news and other content. If you are satisfied with the needs of users, users will think you The website of is very professional, the customer experience is good, and it will also be good for search engines.

3. The content of the website is not updated in time

This problem is not only new sites, some old sites also exist. I once diagnosed a website established in 2008. When I checked his website, I found that the content was still in November 2009. The content is not updated for 2 months, and it is unrealistic to expect search engines to update your website. There is another problem, that is, the content of some websites is also being updated, but it is very uneven, sometimes more and less time, which is not desirable. To update the content, it must be regular and quantitative, not to add more or less, and not to add everything, but to add high-quality content, so as to satisfy the appetite of search engines.

Fourth, the stacking of key words

A friend’s website is very interesting. When he added content, whether it was appropriate or not, he added keywords from his website. I asked him why he did this. He said he did it when he saw other people’s websites. This man is really talented. He didn't learn the good of others, but learned the bad methods.

Do things with a degree, add more keywords, search engines will be disgusted. Generally, it is better to have about 3 keywords. The keyword density of the content is generally controlled below 8%.

Five, the link problem

In order to update the website quickly, we need more spiders to crawl, and we need to use links to attract spiders. I have seen a website without a link. The webmaster asked me why the website was not indexed by search engines. I told him that the spider just wanted to come in and there was no entrance.

Links are often friendship links, this problem is a bit tricky. Generally, it is a bit difficult to change friendship links on new sites, because one's own weight is not high. At this time, you can't be too far-sighted. You can add links that are similar to your own website. Such links can also increase the weight of your own website. When changing friendship links, look at the status of the other party’s snapshot updates. The most important thing is that the other party’s website can’t have more than 40 links, and more than 40 links are meaningless.

When a good link cannot be exchanged, Mr. Songsong Lu once said, just add a good external link, the effect is also effective. There are many ways to add external links, such as soft text links, message links, signature links, etc., but don't go against other people's regulations to link. After the random added link is deleted by the administrator, there is no effect at all. It’s best to add external links to websites with high weights. A friend did an experiment. He pushed a forum to add external links, and they could be seen on bd after 2 seconds.

Six, the issue of execution

When it came to this question, Chen Zhongping thought of pushing a member of the forum. The key word on her website is cast iron platform. If you have any questions, you will post to the forum for inquiries. Friends on the forum also responded enthusiastically. She asks very frequently, and one question can be asked repeatedly. At that time, I was a little surprised. Why did she ask her what to do when someone gave her advice? I made observations and found that it was a problem of execution ability. This friend entrusted others' answers to solve the problem for her. As everyone knows, to solve problems is to work hard.

It takes a lot of energy to build a website, and it won’t work without good execution. Take a look at Teacher Mou Changqing, who once responded to 1,000 posts a day, and Teacher Lu Songsong visited 15,000 blogs. Teacher Jiang Likun often responded to other people’s questions late at night. Their results depend on good execution and long-term persistence. As a novice on the website, Not to be lazy.

The above are the 6 common problems found on websites by Chen Zhongping. You can compare them and modify your website's shortcomings, then search engines will frequently update your website.